Let Me Show You How To Get More Fans, More Streams & More Gigs In As Little As 30 days.

Are you a musician that wants to fast track your knowledge to SCALE your music career? If YES then let's talk. Yalla! 


Your Music Career Shouldn't Be Stressful!

With the right direction, adequate tools and some good old fashioned good luck, the process of scaling your music career can be fun. Or you could just pay for an expensive PR agency that doesn’t quite understand your challenges because they are not musicians. 

You wear many hats as a musician, it’s hard, but it’s also important to understand that you need to have some music business skills to help your growth. Failing to have these will mean a lot of frustration will also lead to empty pockets.

Enrolling in a my music coaching power hour will help you learn the necessary skills to be able to scale your career. 

Who Is This For?

  • Independent musicians: Our coaching program offers you the guidance and tools you need to write compelling music, build your brand, and connect with your audience.
  • Signed Musicians: As a signed musician, you have the backing of a record label, but it can be tough to stand out in a crowded market. Our program offers you the skills and support necessary to elevate your career 
  • Record Labels: you're responsible for managing multiple artists and ensuring their success. Our program can assist creating a compelling brand, and developing a winning strategy to increase your artists' visibility and market share.

What's Included in the Monthly 
Coaching Sessions?

This program is designed to provide you with the guidance and support you need to take your music career to the next level. Through a combination of personalized coaching sessions, email support, and actionable worksheets, you'll have the tools you need to build your brand, connect with your audience, and achieve your goals.

1-2-1 Power Hours

You'll receive 4 personalized coaching per month from me in a one-hour sessions where we'll dive deep into your unique needs and goals. Together, we'll create a customized plan of action to help you achieve success in your music career.

Personal Support

You'll have access to me via whats app and email for three months to ask any questions, get feedback, and receive ongoing support as you implement your plan


You'll receive a series of worksheets designed to help you implement the strategies we discuss in our coaching sessions. These worksheets are designed to be practical and actionable, enabling you to make progress towards your goals with ease.

What You'll Walk Away With.....

  •  Understand your current postioning 
  •  ​Give you clarity and direction on how to scale
  • ​ Learn key concepts of music marketing
  •  Learn how to create a brand that stands out
  •  Know how to amplify your music
  •  Show you how to generate more revenue

Don't Take My Word For It!

I'm making it easier than ever for musicians to scale their music careers!


General Manager
Sony Music ME

Tobie has contributed an enormous amount of time, passion and effort into promoting music in the Middle East. Tobie and his company Ma’ana music have taken big strides in making sure that the people of the Middle East are exposed to more musical content and have a greater availability of to buy and listen to. 

For this very reason we are proud to be associated with Ma’ana and have Tobie as an official music partner for Sony Music ME. 


Head of Audio - SAE Institute, Dubai
Tobie's extensive knowledge of music business and PR, is surpassed only by the amount of direct experience he has.  He brings with him a vast amount of industry examples as well as expertly designed course material and resources that will help any budding musician or artist the foundations to make a name for themselves in one of the most competitive creative industries. 

His rapport with students and his ability to adapt classes to the needs of students while maintaining a focused class is commendable.  I would absolutely have him back to give further talks on the subject.


Student at Berklee
School of Music  

Tobie is first of all a kind and attentive person, and this really matters. I felt that he asked to share as much information as possible in a short period of time and always asked us what we are most interested in. I personally appreciated the fact that the classes were quite practical, we needed to create our folders, our EPK, our logo, and he gave hints about what resources to use. Tobie managed to translate to us understanding of visual branding and release strategies, and now the most important is that we are capable to dig into the topic deepen on pour own, can can basically distinguish what is eight and what is wrong. I hope to stay in touch with him and maybe work with his agency one day.


Student at Berklee
School of Music  
Tobie is a great coach, he has been great at teaching us the right way an artist should be exposed to his audience, how to build the EPK, and how to convey the artistic image to the people involved in the world of music. 

Personally, I was impressed by how much he supported the students with All the subjects and experiences he obtained.


Student at Berklee
School of Music  

I was truly impressed with how he managed to deliver each point precisely and smoothly, knowing the fact that the topic is dense and important for any artist. 

It was a fruitful week. I wish it was longer


After being in the music and entertainment business for more than 25 years , I always struggled to have a decent profile and bio that would capture all what I have done and achieved for all these years, and finally Maana team studied my work and made me an amazing profile that In a subtle way have it all ...





Meet Your Coach, Tobie...

Hi, I'm the guy that shows other musicians how to scale their music careers

I've been in the music industry for nearly 30 years and I have helped hundreds of musicians just like you, get millions of eyes and ears on their music from TV interviews, radio airplay, play listing on major MENA digital sales platforms as well as in print and online news outlets. 

I am a guest lecturer at the globally recognised Berklee School of Music and also the SAE Institute of Music.

I have been an official music partner of Sony Music Entertainment ME and a preferred service provider for Universal Music Middle East, releasing over 100 singles and 6 albums.My mission is to serve musicians just like you, helping you grow and succeed in life and in music.

 "My Crazy Guarantee"

And, if for any reason you don't love your session, I'll refund your money and you can still keep access tall the information and worksheets I share so that you can continue to get value from the session.

Frequently Asked Questions

What does the music coaching session include?
The coaching session is 60 minutes long and booked on a monthly basis. The program includes actionable worksheets and personalised support for 3 months.
How much does the music coaching session cost?
The cost of the session is $597.

Are there any refunds available?
Yes, we do offer refunds with terms and conditions. Please refer to our refund policy for more information.

How do I schedule a coaching session?
You can schedule a coaching session by clicking on the "Schedule Now" button on our website or by contacting us through email.
How many coaching sessions do I need?
The number of coaching sessions you need will depend on your goals and the area of music coaching you are interested in. Your coach will be able to provide more guidance on this after your initial session.
How do I access the actionable worksheets?
The actionable worksheets will be emailed to you after your coaching session.
How will the sessions be conducted?
The sessions will be conducted on Zoom.
©2023 Tobie Allen 
Privacy Policy Terms of Service 
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. This site is NOT endorsed by Google in any way.
DISCLAIMER - While myself and the team at Ma'ana Ltd coach and support each client according to his / her specific needs frameworks and strategies, it is still up to to YOU to achieve your own personal outcome. Everyone is different and will receive different results. We can NOT guarantee success, only you can. This is not a 'get famous quick' plan; Should this be what you're looking for then our coaching is NOT for you.